Welcome to i-COME'16
Recent demands in the work environment – changes in lifestyles, challenges in socio-economic and political agenda, issues in cultural integration, planned revamps in organizational systems, corporate restructuring, and business and management reengineering, to name a few – are exerting socio-cultural pressures on the roles communication and medias play in handling these types of scenario. In addition, communication and medias in the 21st century are transforming rapidly through the globalization of organizations and digital technologies. They not only shape organizations and their social structure but they also influence our thinking.
Given this particular context, we believe that communication and media scholars, have to examine how their theories and models can be translated into practices. Furthermore, they must ask themselves how their theories, philosophies, and principles can offer comprehensive explanations and strategies in these ever-changing environments. At the end of 2000, East Asia (South Korea, Malaysia, Thailand, and Indonesia) faced a financial crisis that also affected business worldwide. Prior to the crisis, these countries were the center for international investments. Now, recovering from adversity, these countries have begun to prosper again, and up until now this region has received 25% of the world foreign direct investment. From a communicational viewpoint, this is an interesting time. Although the crisis has changed the political climate in East Asia, some interesting phenomena have indeed evolved. China and India have eventually become prominent in South East Asian countries’ economic policy, while Australia and New Zealand (perceived as Western countries) start to look to South East Asian region as their strategic business partners. These countries, together with ASEAN countries (Association of South East Asian Nation), namely China, Japan, South Korea, India, Australia, New Zealand, and the United States, jointly formed the APEC (Asia-Pacific Economic Cooperation) to facilitate businesses in the Asia-Pacific region. The interesting aspects of these phenomena go beyond questions of (mis-)communication between various participants. Prejudices and the stereotyping of other cultures are already important subjects within the field of communication, and they have led scholars to deliberate about the implications of these phenomena in real settings.
The International Conference on Communication and Media 2016 (i-COME’16), an ICA Regional Conference, will be organized by the Universiti Utara Malaysia and several other universities in Malaysia under the auspices of the International Communication Association (www.icahdq.org). The Communication Department of the School of Multimedia Technology and Communication at the Universiti Utara Malaysia already has a lot of experience in successfully organizing four i-COME events – i-COME’08, i-COME’10, i-COME’12 and i-COME’14 – which will enable us to pool together human and physical resources to explore how communication and media in contemporary organizations could play pivotal roles in dealing with issues and challenges that have both local and global impacts. An international conference with ICA collaboration befits this endeavor.
The event will take place on 18 – 20 September, 2016 at the capital city of Malaysia, Kuala Lumpur. The conference theme is aimed to advance knowledge in the field of communication, knowledge that can then benefit various communities experiencing changes. We welcome paper submissions on a broad range of topics – ranging from interpersonal communication to media studies – that go beyond prejudices and the stereotyping of other cultures, and can lead scholars to deliberate about their applications in real-life setting. Some of the topics are given below, but the list is not exhaustive:
- Communication theory and research
- Interpersonal and organizational communication
- Journalism and media studies
- Language and Social Interaction
- Intercultural communication and Ethnicity and Race
- Communication and Technology
- Meaning, Context and Cognition (MCC) in Communication
- Political Communication
- Public Relations, Advertising, Propaganda, Promotion
- Visual/Graphic Communication
- Communication ethics
- Media literacy